Facebook Video Views: 8 Ideas for Getting More Views and Engagement
If you were to scroll through your Facebook newsfeed right now, chances are you would find a video of some sort. Videos are uploaded to Facebook on a regular basis. For musicians, Facebook Videos can be a powerful tool since they allow you the opportunity to get more exposure. Here are 8 ways to increase your Facebook video views.
1. Choose Your Introduction Wisely.
2. Create Shareable Videos.
3. Take Advantage of Captions.
4. Choose Thumbnail.
5. Enlist Your Email Subscribers.
6. YouTube TrueView Video Ads.
7. Create Square Videos.
8. Keep Your Video Length Short.
#1. Choose Your Introduction Wisely.
A study by Time magazine found that people have a shorter attention span than a goldfish! Yes on average you lose concentration after just 8 seconds – that is shorter than a goldfish’s attention span! Starting a video with a bang is essential if you want users to continue to watch until the end. Don’t kick off with a talking head. Instead, utilize eye-catching video, and engaging graphics
or something original that isn’t spotted often on your newsfeed. If you are showcasing a recipe, don’t begin by featuring the list of ingredients or a carton of eggs. Instead show a cheesy, gooey piece of steaming lasagne being placed on a plate. You better believe people will stick around to see how it was made!
#2. Create Shareable Videos.
We noted in the introduction to this article how your first rule of business when creating videos for Facebook should be to create quality content. But if you combine this strategy with a compelling story or message, you’re sure to get more of a reaction from your viewers. For instance, your brand could support a cause or start a conversation around something your audience is passionate about. You could also focus on posting inspirational or funny human interest pieces related to your brand, as these types of videos continually attract millions of views per month (according to our monthly Facebook leaderboard results, at least).
#3. Take Advantage of Captions.
There is no definitive proof on how many users watch videos on Facebook with the sound on (though this number is estimated to be 85 percent), although Facebook now autoplay videos on mobile with sound.
The setting can be disabled, and videos can play with no sound on mobile if a user’s phone is in silent mode. Captions can help users understand your video, even if there is no audio. This helps to decrease the chance of losing the user if they can’t understand the video without sound.
#4. Choose Thumbnail.
Whether you like it or not, the truth is that people will click on your video based on the first photo that they see. For this reason, you must see to it that all your video uploads have an engaging thumbnail.
Consider hiring a graphic designer to join your team so that a professional can be in charge of creating the best images for your content. Aside from this, you also need to start writing better captions for the posts.
#5. Enlist Your Email Subscribers.
Email subscribers can provide a reliable source of traffic to your Facebook business page. Let them know when you post content that’s relevant to their interests. Make sure you tag other businesses or social influencers if you mention them in your posts.
Building traction early on can improve a post’s performance and help you get noticed. Respond to comments quickly to connect with prospects and loyal followers.
#6. YouTube TrueView Video Ads.
YouTube also has more than a billion active users every month. Again, YouTube can potentially fuel your growth. On YouTube, your goal is to get more people to view the videos you’ve already uploaded. The best YouTube ads are memorable. Ads that are surprising, stimulate emotions or inspire action.
YouTube charges on a pay-per-view basis. If people choose the skip ad button option, you pay nothing. There are many forms of targeting to choose from, including demographics, interests, keywords, and re-marketing (people who have watched or engaged with your videos, or visited or subscribed to your channel).
One cool side effect of paying for YouTube ads: your YouTube channel will accrue more views, followers, and engagement (e.g., thumbs up, comments). Videos that have more engagement are more likely to rank organically for keyword searches on Google. It’s almost like you’re paying to get a top Google listing, but you don’t have to worry about getting in trouble!
#7. Create Square Videos.
More than 92% of Facebook users use Facebook on their mobile. Therefore, it is essential that videos are created in such a way that it is mobile-friendly in viewing. Creating square videos is one way to enhance viewing on mobile. Video format, regardless of the content, seems to play a huge role in how many people watch your video, how long they watch it, and how willing they are to engage with it. Experimenting with square videos will definitely boost engagement. You can also try vertical videos since Facebook is now showing larger previews for vertical videos in Newsfeed for mobile.
#8. Keep Your Video Length Short.
Viewers have a short attention span and people want information instantly. Thus, it is essential to provide information through video content in a very firm way. Videos of 25 – 30 seconds long are ideal for all viewers. A study showed that videos at that period had the best completion rate. You can entice more audience if you win the challenge of providing all the necessary information in a brief time.
A marketer can quickly determine the length of the website by using Facebook page insights. This Facebook video analytic helps the admin to identify the actual viewer engagement.
Look for the following ways to decide the appropriate length:
- How long viewers watch a video?
- What’s the number of total views, both paid and organic?
- In total how many people have viewed your video?
These Facebook video analytic would help you to know which videos are hit among the viewers and where they drop off. This way one can determine a video extent.