8 Powerful Tips to Increase Instagram Views l Alwaysviral
1. Pre-edit videos on a computer.
Android Smartphones and iPhones can capture high-res videos, but video editing apps still lack the features that video editing software like Wondershare Filmora provides. Pre-editing videos on a computer with Filmora will enable you to produce videos that have 1:1 aspect ratios, or to use some of the stunning visual effects provided by this amazing video editing software.
Furthermore, the videos edited on a computer will look more professional, because you can use it to add intros or create smooth transitions between the shots in your Instagram video.
2. Choose Relevant Hashtags.
Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. More importantly, the right hashtag will help you expand your reach and can potentially connect you to new members of your target audience using the search feature.
Brands can also use hashtags to jump in and create videos on trending topics. These topics get a lot of searches and can give you major visibility very quickly. I wouldn’t recommend only creating videos around trending topics, but using the strategy occasionally can help you drive up video views quickly.
Posts on Instagram with at least one hashtag average 12.6% more engagement than those with none. In 2015, the best posts from top brands had an average of 2.5 hashtags per post. And believe it or not, 70% of Instagram’s most-used hashtags are branded hashtags.
3. Creative Always Wins.
If you are trying to turn loyal followers & new viewers into long-time Instagram Story subscribers. Then you need to start posting creative content. Although Instagram Stories was created to overtake their competitor SnapChat; which emphasizes candid shots and videos from everyday life. Posting on Instagram Stories can be much more professional.
When creating content for Instagram Stories, treat them like a normal feed post. Of course, change the dimensions to 1080 pixels (width) by 1920 pixels(height), this also means an aspect ratio of 9:16. But make sure to have the well directed and edited.
However, the good thing about Instagram Stories is that the content only stays up for 24 hours. So for those that want to test new content strategies or styles, this is the perfect testing platform before making it official on your feed. In addition, this 24-hour lifespan for content means you can get extremely creative every single day, using a brand new blank canvas.
4. Post Content Consistently.
How often are you posting to your Instagram Stories? If you’re like most IG users and only post once a day when it’s convenient. Then you’re drastically undercutting your IG Stories ability to reach its audience.
When it comes to posting on Instagram Stories, the more the merrier! We strongly suggest that you post quality content, do not sacrifice quality for quantity. Make sure that your IG Story posts are well thought out and well edited.
The way Instagram has their homepage set up, Instagram Stories of people you follow are placed at the top. The most recent stories are the ones that appear closest to your profile logo. The key word here is “recent” because only 4 Stories are viewable on the home page at once. This means in order to constantly stay in front of your audience, you need to outpost the people they follow.
However, not many of us have the time for this. We have busy lives & cannot spend 5 minutes of every hour posting content to our Instagram Stories. Fear Not! While posting constantly does give stories the maximum potential to reach its audience. Posting at peak times of user activity will also give your IG Stories a big increase in views. Peak times vary based on audience & location, however here is an example of my peak posting times are 9 a.m. 1 p.m. & 8 p.m.
5. Take Good Pictures.
Getting more Instagram picture views also requires you to take good pictures. While this seems like a no-brainer, a lot of people don’t realize how important the picture quality is when it comes to whether or not someone will view your picture. You do not want a blurry picture so make sure that you are in focus before snapping the picture button. You also want to make sure you are getting a good angle on the item you want to take a picture of, which makes people more interested in viewing your picture. Getting a picture of something that people want to look at is also important and part of taking a good picture.
6. Asking a Question or Taking a Poll.
Ever wonder what your audience thinks of your content? Well, ask them! One of my absolute favorite features that Instagram put on their stories was the ability to ask questions & take polls. Now, whenever you want to know anything about your audience you can simply ask them.
Got a new content strategy in mind? Wonder what your audience will think of your latest product?
Want to see who is going to attend this weeks bingo? With some simple finger work, you can ask these types of questions and so much more. Allowing your audience to give their honest opinion or answer. This is a digital marketers dream come true. Instead of guessing which products your audience will like the most, you can now get their direct opinion. This type of data is extremely valuable and many companies charge hefty fines to collect such data. The story & poll feature not only increase user engagement & retention for your IG Stories, it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.
7. Go Behind the Scenes.
What makes social media so engaging that any old John Doe can get an exclusive, behind the scenes look at the human side of their favorite brands and businesses. You can increase the number of Instagram video views by appealing to this desire in online users today. If you’re on the verge of releasing a new product, let your audience in on the secret! If you think your production process is aesthetically pleasing and uniquely appealing to your audience, record it and share it with your followers.
8. Repost Your Videos.
It’s important to be putting out fresh content on your social media profiles and blog posts, but don’t be afraid to recycle and repurpose your content as well. Take smaller snippets from longer videos that you have (interviews, demos, how-tos, tutorials) and post them to Instagram with a relevant hashtag.
You can also repost a video from the past. A few months from now, you will have a new set of followers. Repost your most helpful videos to reinforce a particular message, area of expertise, or simply to get more views from new followers sharing your videos.
Instagram is a great platform for sharing videos that educate your audience, attract more customers, and help to express your brand voice. Follow these tips to get more views for your Instagram videos and start seeing more engagement from your followers.