8 Proven Youtube Optimization Tips to Increase Subscribers & Engagement(2019 Special)
1. Upload Consistently And Constantly.
A lot of people think that all you need to do is create an account and start posting interesting videos without thinking too much. However, if you want to be successful on YouTube, you need to create a consistent and constant content strategy. Stability is a sign of any big YouTube channel. They upload regularly and they stick with the same style or genre of videos.
Here’s the thing: at first, you’ll feel disappointed that your YouTube video hasn’t been successful overnight.
But even the big brands have to post multiple videos. The more videos you produce, the more views you have for your brand and views are necessary to get YouTube subscribers. For instance, one of Volkswagen’s latest video campaigns utilized a story over three videos, which saw them achieve 155 million views. This is the real deal. So, please, keep on working and before you know it results will come.
2. End Your Videos with a Subscriber Call to Action.
One of the most effective strategies to implement as a YouTuber is ending your videos with a call to action (CTA). In other words, encourage your viewers to take certain actions. If you’re trying to get more YouTube subscribers, that CTA really should be about subscribing. Your subscriber CTA might be something like:
“If you liked this video, be sure to click ‘Subscribe’ to see more videos like it every Tuesday morning!”
Overall, when it comes to using a call to actions on your YouTube channel, we recommend changing them so that they aren’t exactly the same message at the end of every video. If your videos always end exactly the same way, returning viewers will skip past them. So always vary things to ensure that more people take action.
3. Create a YouTube Schedule and Promote It.
Did you notice, in the CTA we mentioned above, we included a detail about when your viewers could expect more videos? Publishing and promoting a consistent uploading schedule is a great way to get more viewers returning to your channel, and eventually subscribing.
Basically, you will want to commit to uploading at least one video (or more) per week, and you will want to tell your audience when they can expect new content from you. So, decide when you will be uploading new videos, publish that schedule on your YouTube channel and official social media pages, and be sure to promote it.
This could be through your CTAs, social media posts, blog posts, and more. Take every opportunity you can to tell your viewers when they should come back for more new videos.
4. Share Useful and Valuable Information.
Customers want more bang for their hard-earned bucks. Today they are looking for information they can use to improve their lifestyle or to fix problems. You don’t have to make long videos to share information, for example, with an explainer video, you can squeeze a great deal of information into less than 60 seconds.
Ensure your content follows this golden rule to earn your audience’s trust so that when they bump into a problem that they can’t solve, they’ll come to you.
5. Ask Viewers to Subscribe.
YouTube views mean nothing if you don’t have any subscribers for the longer run. At the end of the video, simply thank the viewer, and ask them to subscribe. Most YouTube users find channels that talk to them directly more interesting. Guide them to do so by doing it in this order:
One: Tell them what to do i.e: “subscribe to our channel”.
Two: Tell them how to do it, i.e. “by clicking on the button above”.
Three: Tell them what they’ll get, i.e. “to stay informed of the top video marketing practices and achieve a higher conversion rate”.
6. Create a Good Thumbnail.
Another thing you want to pay attention to is the thumbnail. You can use a tool like Canva to make sure that you have a good image because people click on attention-grabbing thumbnails (this is true for Facebook and YouTube). Be sure that the image is clear and readable in a small size, and that it matches your brand’s voice.
7. Provide an Eye-Catching Title.
Titles are also really, really important. If you don’t know how to write good titles, just Google Copyblogger’s How to Write Magnetic Headlines post.
As they put it: “Your headline is the first, and perhaps only, the impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.”
8. Ignore the YouTube “hacks”.
You know what you don’t have time for? Other people wasting your time. That said if you believe you’ll get something valuable out of a video that’s titled “Secret YouTube Hack: How to Get 5k YouTube Subscribers in 5 Minutes,” you apparently have plenty of time to be wasted. Videos that promise something that sounds too good to be true are too good to be true. I wish I didn’t have to spell this out, but sadly, I do. Plus, a lot of the videos end up being pranks at the end. You will grow your list by a combination of tactics and not one magic fix, so don’t listen to the siren song of false YouTube promises.