Facebook Video Views Tricks You Probably Didn’t Know About!
1. Post Square Videos Rather than Landscape Ones.
Sharing videos on a social platform is a significant event these days. Videos receive successful shares on social media channels. Among several other social platforms, Facebook has more mass involvement; surveys reveal that square videos outperform landscape videos regarding engagements, views and reach.
Stats and reports say creating square videos are more effective in mobiles because of the following reasons:
- More than half of the video views are on mobile. Facebook business video consumption on mobiles has increased by 233% since 2013.
- It is estimated that 92% of Facebook users use this social channel on mobile.
- Square videos have taken up 78% more real estate in the news feed on mobile than on desktop.
Hence, with more and more people viewing videos on mobile, square videos would steal the show. Video consumption will increase with square video. In addition to that, a marketer can also plan to create vertical videos for improved video performance. Facebook has an option of showing larger previews for vertical videos in Newsfeed on mobile too.
2. Impact on Your Viewer.
most importantly, make your impact on your viewer quick! The average attention span of social media users have dropped in the recent years and the trend seems to show user disengaging after 8 seconds if they aren’t already hooked. Be sure to capture the viewer’s attention with important information or present them a cliffhanger they won’t skip out on.
3. Optimize Introductions and Thumbnails.
It’s no secret Facebook considers three seconds into a user watching a video as a view. So if you want to increase your watch time via engagement and shares, you have to give your audience a reason to keep watching past those first three seconds. It’s essential to jump right into the start of your videos with compelling images, camera angles, colors, and dialogue or text which address the heart of the message you’re trying to tell so your viewers are curious about the beginning. It’s especially important to pay attention to creating a great video even if a user’s individual sound setting is turned off for videos, despite Facebook’s default setting of auto-playing sound.
On a related note, you should also make sure your thumbnails for each of your videos pique the interest of your viewers. Optimizing your video content won’t matter if the first image they see before the video plays seems unrelated or — even worse — boring. Making a custom thumbnail for each of your brand’s videos will not only help ensure they capture the attention of users as they scroll through their feeds, but will also give you that much more possibility of those same users sharing your video with friends and family.
4. Make Quality Videos Your Audience Wants to See.
Lastly, you need to understand how to make Facebook videos your audience actually wants to watch. What is the purpose of your video? Do your due diligence and find out what your competitors are doing, or ask existing customers what kinds of content they’d like to see. Some themes to consider include:
- Informational – always a go-to in content marketing. Create how-to videos that show people how to complete a single task, and create them en masse to both solve problems and show that you are an expert at what you do.
- Educational – in addition, you can use video to teach others just like you would in a classroom. Whiteboard and green screen videos are simple but effective ways to grow the minds of your audience.
- Entertaining – Have fun and create something funny or amazing that will get people to smile and share with others. Just make sure it fits your brand and marketing strategy and you’ll have a win-win video on your hands.
5. Buy Facebook Video Views.
Money talks and one of its languages is buying views. While many consider this method shady, it’s undeniably been one of the most popular ways to get more views on Facebook and going viral. Celebrities and big companies have been known to do it, so why can’t you?
There are thousands of different websites and companies that sell Facebook Video Views, but the cold hard fact is, most of them use bots or other cheap methods of acquiring fake views (the ones you need to avoid). There are a handful of companies, some of which are noticeably better than others, which actually promote your videos to real people through websites and social media channels.
6. Edit Your Videos Professionally.
One of the main things that you need to learn to be a successful YouTuber is to edit your videos professionally. Remove long pauses, external noises, and any other distractions in the video. Furthermore, to make your videos more interesting, add some music.
However, refrain from using copyrighted music if you are planning to monetize your YouTube channel. Stick to public domain music or the ones from the YouTube library. To make your videos more interesting, add credits and bloopers at the end of the video. This will make sure that your viewers are watching the videos until the very end.