Facebook Engagement in 2019: Get More Comments on Facebook
1. Engage in a Comment Battle.
A "comment battle" is where you put two opposing sides against each other in the comment section of a social media post, usually on Facebook. Then, ask for them to decide between option A or option B, boost the post targeting both groups.
For example, try posting a picture with a dog and a cat in it, then target pages on Facebook like "Dogspotting" to get the dog lovers involved and "Cat Lovers of Facebook" for those fond of cats. Lastly, ask them to choose which pet they prefer in the comments. This will result in a spike in conversation within the comment section, which will drastically increase the likelihood the post will spread like wildfire.
Pro Tip:- I only advise you to do this for lighthearted matters as opposed to heavy, polarizing ones like politics and religion.
2. Keep It Short and Sweet.
For the most part, you want to keep your posts short and sweet. People rarely have the attention span to read long, text-heavy posts. That being said, very long posts from time to time can spark conversations and debates that lead to higher engagement and sharing.
On a daily basis, stick to short comments, but don’t be afraid to post a long comment every now and then. These longer comments can help get a more meaningful conversation started. Choose your topic wisely and try to encourage friendly debate and discussion.
3. Timing is Everything.
Afternoons and evenings are the best time to post. In the mornings, when young people are at school and the rest of us are just settling into our workday, we’re less likely to be scanning our Facebook feeds. As the day progresses and the post-lunch fatigue sinks it, people are more likely to start engaging with Facebook. After 5 pm, things really pick up – this is Prime Time on Facebook too!
And don’t forget to post on weekends! Lots of users out there are glued to their screens on the weekends and have plenty of time on their days off to read your posts, respond with comments, share and like. (For this reason, the weekend is an ideal time to post something a little longer…)
4. Questions and Prompts.
The best questions are open-ended, which means they get fill-in-the-blank, not yes-or-no, answers. Imagine you’re on a first date and the goal is to get the other person talking. The more you listen, the more likely you are to get what you want. The more you talk, the more the other person turns off and you don’t get what you want.
Here are some ways to ask questions:
- “What do you think about…?” (For example, you could ask about some recent good news in the niche you’re operating in. Try to avoid asking about bad news unless you’re asking for people’s ideas for solving problems.)
- “How do you feel about…?”
- You can actually tell people to fill in the blank if you want. For example: “My ideal work day includes ______________. Fill in the blank and tell us!”
- “What happens when you…?”
- “What are your goals related to…?”
- “If you could change one thing about…, what would it be?”
- “What’s your favorite thing about…?”
- “When do you feel most…?”
- “Why do you…?”
- “What’s your favorite way to…?”
- “When you were younger…
5. Post Quality Content that’s Already Viral.
This is one of my best Facebook tips for growth and is actually so painfully easy you won’t believe you never thought of it.
The best way to know if something you post is going to get great engagement is if it is ALREADY viral. And THAT is the quality content you want to share most of the time. Of course, you will want to share your own content as well, but it is best to share at least 50%-80% of other people’s already viral content. Developing a track record for posts with high engagement tells Facebook they should show your posts to more people which will help you bring in a larger audience and new customers.
6. Post Funny Images.
Facebook users love funny pics. But as a business, you should always remember your audience. They might not appreciate endless streams of random LOL photos. Sure, the images may get you some viral sharing -- but in the end, too many of them could do more harm than good.
So how should you use funny images? Let's take this example of a funny egg photo.
If you're a restaurant with a fan page, this image could be a good opportunity to crack a joke about eggs (pun intended). Or maybe you could use the image as a jumping off point for a story. For example, do you have a story related to your business or niche that can be related to a poor broken egg?
For me, as a social media specialist, I'd talk about that one business owner who didn't implement social media into their marketing -- and this is what happened to his business. :) That's just an example, obviously. But my point is if you're creative, you can always find a clever way to relate a funny image to your niche.
Does this mean you should post endless cat photos?
Not necessarily. Cat photos are definitely popular on the web -- and I’m not against using them. But you need to use them wisely.
For example, the image to the right is funny -- but a bit obnoxious. It's an example of what's out there -- but it might not be the best post for a business.
7. Involve the Larger Team.
Your core team of folks assigned to manage and monitor the comments on your Facebook page should be able to handle the day-to-day demands of the job. But there will always be times when comments have the potential to get out of hand and become unmanageable for this core group. In these situations, you should have extra folks on your staff that are trained and able to jump in as backup when needed.
Usually, these situations should not come as too much of a surprise. That breaking news story broke, the campaign won or failed, a big decision was made, etc. You should be able to see the comments come flooding in from the horizon line. At these times, an extra set of helping hands should be prepared and ready to go.
The worst-case scenario is that the spike in comments was unexpected, and your team will need to be as ready as possible and jump into action. This brings us to the next point.