Here’s a Quick Way to Get More Likes on Your Facebook Page l Alwaysvira

Here’s a Quick Way to Get More Likes on Your Facebook Page l Alwaysvira
Here’s a Quick Way to Get More Likes on Your Facebook Page l Alwaysvira

Step 1: Develop a smart Facebook marketing strategy.

As with any marketing platform, you’ll only get out of Facebook what you put into it. A well-defined, smart Facebook strategy based on your business goals will help you craft a cohesive brand presence on Facebook that speaks to your brand personality and values.

Define your target audience

Your strategy should aim to collect Likes from the followers who have the most potential to bring value to your business through regular engagement, rather than one-off Likes from online passers-by. Defining your audience personas can be a great place to start. After all, you need to know who you’re talking to in order to use the right tools and tone, rather than trying to appeal to all two billion Facebook users.

Research the competition

Keeping an eye on what key competitors are up to will help you spot techniques that work, and that doesn’t, so you can model the competition’s success while avoiding their missteps. You’ll also start to get a sense of how many Facebook Likes you can aim for—both for your Page and for individual posts.

Social listening is a great research strategy that can help you gather information about both your target audience and your competition.

Set goals

Simply aiming for “more Likes” is not really a great Facebook marketing goal—how will you know when you’ve achieved it? Instead, you should create goals based on S.M.A.R.T. principles, meaning they’re specific, measurable, attainable, realistic, and timely.
 


Step 2: Engage consistently and at the right timesPost consistently.

Facebook itself notes that “being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business.” Create a content calendar and schedule posts in advance to help keep your Facebook content organized and consistent.

Hootsuite’s social media marketing specialists have found that doing so increases engagement, including Facebook Likes. You’ll need to do your own research to determine what works best for your audience, but we’ve found the optimal times to be 12–3 p.m. weekdays and 12–1 p.m. on weekends.

If you want more people to like your Facebook Page, you need to engage with those who already do. Unanswered comments or questions on a Facebook Page can be a huge deterrent for potential new fans. Remember, Facebook is a social network, and being sociable is a key way to make your brand—and your Page—more likable.


Step 3: Invite existing contacts to Like your page.

Chances are, you already have friends, family, and existing customers who would be more than willing to connect with your business on Facebook. All you need to do is ask. Whether in person, via email, or via Facebook, try asking for Likes and positive reviews. Just be cautious about over-promoting to uninterested connections.

You can also encourage existing connections to become fans by making it more likely that they’ll see a suggestion on Facebook to like your page. How? You’ll have to upload a list of emails to Facebook, and those from that list who are on Facebook will be made more likely to see a suggestion to like your page in places like “Recommended Pages.” Your contacts who aren’t on Facebook won’t see this suggestion.

To upload a list of email contacts through Facebook, open the “Build Audience” menu (located at the top right of your Facebook Page) and select “Invite Email Contacts.”


Step 4: Cross-promote on Twitter and LinkedIn.

Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.

Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic – you don’t want to spam the other audiences that you’ve worked so hard to develop.


Step 5: Host a Facebook contest.

In a poll by the Content Marketing Institute, 81 percent of marketers said that interactive content (like contests) is better for grabbing readers’ attention than static content.

Even better, liking a post is a popular form of contest entry—and one that’s allowed under Facebook’s contest rules (unlike “share to win” contests, which, while popular, are technically prohibited).


Step 6: Like, and interact with, other companies.

Did you know that you can engage with other company pages as your Business Page on Facebook? This is a great way to build awareness among like-minded companies and their followers.  To do this, visit your Facebook Page, click on “Edit Page” in your Admin Panel and select “Use Facebook as your page.”

Finding companies to like and interact with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).

After you have liked some Pages, you can view your company’s Newsfeed and engage with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you increase Facebook likes amongst their followers as well.


Step 7. Engage with other brands and communities on Facebook.

Remember that Facebook is primarily a social network—so get social and start engaging with other brands that are relevant to your niche but not your direct competitors. A simple Like or comment on another brand’s post can help draw their attention and open up opportunities to work together to cross-promote your businesses so you both gain more Facebook Likes. Tagging other brands may also expose your Page to a new audience (that other brand’s followers)—but only use tags in relevant posts.

Look for communities of potential followers to engage with, too. Facebook Groups are a great place to find people who are passionate about subjects related to your niche and offer you the opportunity to highlight your expertise. Just make sure your participation in Facebook Groups is helpful, rather than promotional, or you might find yourself kicked out of the group.


Step 8: Be active.

By now you know that you should publish engaging, interesting and entertaining content. But how often should you post? There is no magic number but there are best practices and analytics to guide you. Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are unlikely to like your Facebook page if you don’t post regularly – and they certainly won’t engage with your content (or help you get more likes) if they don’t see your posts.

 

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