How to Get Likes On Instagram l Alwaysviral
1. Share images that work.
Images are probably the most important part of your Instagram strategy, so let’s start with them. As you're sharing an image to get more Likes, think about what drives your followers to Like posts. Look at your old posts and analyze them, see which ones got the most Likes.
If you have a new account or haven’t posted much in the past, you should check out your competitors’ accounts and see what they're posting. Once you have some insight into the types of images that get Likes, you can create similar ones and share them. There are generally two types of images you want to share in your main Instagram feed - photos and designed images.
If you're sharing the photo by itself, you can just add a filter and it'll be ready for publishing. A study from Track Maven found that for maximum interactions you should use the Mayfair filter, or not add one at all (as posts without filters perform second best).
2. Use Hashtags.
What separates Instagram from other social media platforms is the unique way the platform allows users to employ hashtags. Instagram is the first platform that made full use of hashtags. You should pay close attention to using them in the right way.
Follow the trending hashtags on a daily basis, which will give you an idea about how to shape your own tags and make your content more visible. If the tags you used are viral, more people will see your content, and your chances of boosting the comments will increase significantly.
Be smart about using tags and never use more than two words in the same tag – separate each word with a tag for maximum reach.
3. Take high-quality photos.
This might seem like a no-brainer, but you’d be surprised how many people don’t do it. You don’t need a DSLR worth several thousand dollars to make a great Instagram post, but you should at least make sure your lighting is good and everything is in focus. I’d recommend at least a modern smartphone (like a newer iPhone or Galaxy) if you want to take some great-looking shots. Great photos are naturally more aesthetically pleasing - and that means more likes.
4. Instagram Engagement Groups.
For many readers Instagram Engagement Groups are a thing of mystery, however, Engagement groups are in fact an amazing strategy to push your content on Instagram to get dozens and dozens of Likes and Comments. So how does it work? Essentially a group of users who agree commit to liking and commenting on each other’s posts on Instagram. Once a user uploads a post they will share it with the rest of the group via a DM Group chat, and all participants in the Engagement Group will immediately like and comment on the post. Your post can literally go from 0-100 likes in minutes (depending on the number users in the engagement group.
There is also a theory shared by many popular influencers on Instagram, that suggests an Instagram post that receives a quick succession of engagement when it’s been published, has a greater chance of being pushed by the algorithm to the top of everyone’s feed. The algorithm will initially recognize the popularity of the post from the surge of engagement and push the content to more users, via the explore page and the feed. When it comes to engagement groups, however, ensuring all those liking and commenting are genuine users and not bots is essential, as spam accounts will make your content look bad!
To find out how you can join an Engagement Group, the different types of groups and how you can start your own, check out our full comprehensive guide: “Increase Organic Reach On Instagram With Engagement Groups”.
5. Share posts on other platforms.
Link your Instagram account to your other social platforms (like Facebook and Twitter) to share your account and the media you post with your fans in other areas. This helps to leverage the profile traffic and views you generate in your other platforms to point them towards your Instagram profile, generating you more likes (and followers too). Your blog is another great place to share your Instagram posts.
6. Share behind-the-scenes photos.
Social media is the place to share more intimate moments from your business with your fans and followers, helping you to develop your brand personality and strengthen your emotional connection with customers. Give your followers a look behind-the-scenes of your business - preview an upcoming product, show off your employees or take them on an office tour. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
7. Schedule at best times.
Track Maven found that posts published between 10 PM and 3 AM get the most interactions. There are several reasons for this, but one key thing to keep in mind with this data is that engagement rates are higher when competition is low. Fewer people posting between 10 pm and 3 am means there are fewer posts competing against yours, which can then see them get increased attention. More attention, as noted, can mean higher overall exposure - but you do need to experiment with this and see if you're reaching the right audience.
With some experimentation, you can find the optimal posting schedule for your business. To maximize this, you should consider scheduling your post using a good Instagram scheduling tool.
8. Like others posts.
Neil Patel randomly liked photos of people he didn’t follow on Instagram and found that for every 100 likes he made he got around 21.7 likes and 6.1 follows back. This strategy continued to work even if he didn’t follow these people in response.
This strategy is dependent on your business goals, but it can be worth going through the popular Instagram feed and the feeds of popular hashtags, and Liking posts you find entertaining or useful - or from profiles which are related to your business. This will help you gain both Likes and followers, which can further expand your reach.