How to Get More Views on Your Twitter Videos
1. Ask Your Audience What They Want to See.
“An amazing thing happens when you ask people what they need and want and then you go and make it for them—they think you read their mind!” That’s what Twitter creator Graham Cochrane told Hootsuite in an extensive interview outlining how he racked up 23 million views.
Delivering the content your audience wants to see is a surefire way to build viewer loyalty and keep people coming back for more.
Cochrane gets ideas for new content by saving interesting comments from his social channels and website. When that list of ideas runs out, he asks his customers and fans what they want to see more of. Then he makes the videos they’re asking for. Simple, right? And highly effective.
2. Choose the People You Follow Carefully.
If you look at the top profiles in your niche on Twitter, you’ll see that most of their owners follow a large number of people.
This means that those people probably followed a large number of people in the process of building the following they have today. But you can’t follow everybody. That will leave you with a cluttered feed and an unfocused following. So, how do you decide whom to follow?
- Search Twitter by hashtags and keywords to find profiles to follow.
- Consider profiles suggested by Twitter. These are personalized suggestions based on who you follow, who they follow and how Twitter users interact with both these sets of profiles.
- Use tools like Tweepi to follow back your followers and “flush” those who aren’t following you back. Tweepi also tells you which profiles are less active and not likely to engage with you.
3. Post More Visual Content.
As you probably know, tweets containing visual content receive more likes, shares, and retweets than those without them.
As such, brands should strive to couple their tweets with some sort of accompanying image. Although there’s nothing inherently wrong with solely text-based tweets, images are better poised to stop serial scrollers and encourage them to take a look at your post.
Even something as simple as a colorful blog post preview like this one from Slack can do the trick: Coupling your tweets with GIFs or memes has become common practice, as illustrated by Beardbrand: Meanwhile, infographics are shared three times more often than any other type of image on Twitter. If you’ve got some compelling data to share with the world, go for it. Here’s a great example from Forbes:
And signaling the strength of video content marketing, this medium is six times more likely to be shared than a typical text-based tweet. Quick-how-to’s and listicle videos like this one from Hubspot are all the rage right now: Whether you’re looking to inform or entertain your audience (or both), filling your feed with visual content can help bring new followers into the fold.
4. Pick Tags That Will be Good for SEO.
Your constituents are using Twitter as a search engine – so you should be too! Think about what your supporters are searching, and make sure those keywords are included in your video tags. Keep in mind that what people are searching isn’t always an accurate description of the video.
5. Use Hashtags.
Using hashtags is a great way to connect to people with similar interests and to increase the visibility of your tweets.
- Add hashtags to your tweets and also create tweets based on hashtags that are popular on Twitter at the time (you can see these as “trends” on the left-hand side of your Twitter home page). This will maximize your tweet’s exposure.
- However, like everything on Twitter, hashtags should be used in moderation. Just pick one or two relevant or amusing hashtags which add to the quality of your tweet. Don’t just add hashtags onto words that appeared in the rest of your tweet, or include them just for the sake of it.
6. Retweet Others.
A retweet is when someone finds your tweet interesting and wants to share it with all their followers (with your Twitter username attached). There’s no other ecstatic feeling when someone loves your posts that they are willing to share it with all their followers. The same goes for others. If you retweet other people’s tweets, they will most likely follow you as a sign of appreciation and return a retweet at a later date. Retweets are the easiest way to get in front of tons of new followers/customers.