How to Increase Comments on Facebook Pictures
1. Make Your Fans Share Relevant Images.
I don’t think it matters too much which industry your business sits in as there is always a way to make your fans share an image if you just ask them. For example, if you run a dessert cafe, with this new commenting feature, you could reach out to your fans to share an image of a ricotta cheesecake they’ve liked. Your post could simply be “We’ve just introduced our home baked ricotta cheesecake, what’s your favorite? Show us a photo”. Asking your fans to share images can work for a digital marketing agency also. For example, you could ask your fans to share an infographic they’ve seen which explains the ins and outs of an optimized blog post.
There are numerous opportunities to take advantage of this particular element and it truly comes down to what aspects of your business are meaningful to you and whether they would generate more engagement in the form of likes and shares from your fans.
2. Keep It Short and Sweet.
For the most part, you want to keep your posts short and sweet. People rarely have the attention span to read long, text-heavy posts. That being said, very long posts from time to time can spark conversations and debates that lead to higher engagement and sharing.
On a daily basis, stick to short comments, but don’t be afraid to post a long comment every now and then. These longer comments can help get a more meaningful conversation started. Choose your topic wisely and try to encourage friendly debate and discussion.
3. Commenting Milestones.
There might come a time where you want to push your fans to reach certain milestones of sociability e.g. when this post gets 100 likes on 50 shares we will release the next installment of our video series. As a business, you could look into using photo comments to establish specific milestones in order to encourage your fans to spread the social love.
4. Use Visual Content.
Unless it's a very compelling story or deals with a hot-button issue, a post that includes just text is unlikely to get many reactions. According to a study by NewsWhip, which tracks social media engagement, 86% of the Facebook posts that get the most comments are videos, and 14% are pictures.
5. Ask Fans to Share Photos of Them Using Your Product.
Reach out to your fans and ask them to photograph themselves using your product in a unique manner and share these images as comments. This is an excellent method to get the creative juices flowing of your audience and also free marketing for your product to audiences who may not have seen your product in a particular way, but now they have.
6. Timing is Everything.
Afternoons and evenings are the best time to post. In the mornings, when young people are at school and the rest of us are just settling into our workday, we’re less likely to be scanning our Facebook feeds. As the day progresses and the post-lunch fatigue sinks it, people are more likely to start engaging with Facebook. After 5 pm, things really pick up – this is Prime Time on Facebook too!
And don’t forget to post on weekends! Lots of users out there are glued to their screens on the weekends and have plenty of time on their days off to read your posts, respond with comments, share and like. (For this reason, the weekend is an ideal time to post something a little longer…)
7. Try a Fill-in-the-Blank Post Related to Your Business.
Fill-in-the-blank posts ask readers to provide a word or phrase that completes a statement. Not only does this encourage comments, since they fill in the blank by posting a comment, it can also give you valuable information about your audience.