How to Start a Youtube Channel in 2019: A Beginner's Guide
1. Identify a Name for Your YouTube Channel.
It all starts with the name of your channel once you have created an account. Creating an account is as easy as a walk in the park and once you’re done with this step what should follow is a name for your channel.
How do you want to market yourself on YouTube and social media in general? The name should not just be attractive or unique but you should as well be able to give it a sophisticated touch that will make a statement on YouTube once you start using it.
Take your time and think about a name that suits your content or what you want to be on YouTube. It should be easy to remember the name that users can search and find you easily.
The username of your choice can either be something related to your channel or your personality. You should know that the name you choose will not just be used on YouTube but other social media platforms where you will be marketing your content.
2. Reformat Existing Quality Content.
Of course, the easiest way to grow your channel is to build great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be built from engaging, valuable, useful and actionable content you’ve already created. Many people go to YouTube to find answers and how-to tutorials for the issues they’re facing, so content that solves problems is a great fit. Look at the blogs, guides, and other high-performing pieces you currently have and think about how to make them into cool videos.
3. Have Quality and Keyword Rich Descriptions.
The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.
Try to both stand-out and remain generic; you should capture interest while still trying to rank for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a normal SEO meta description.
4. Use Branded Thumbnails in Your Videos.
So, continuing on the topic of ‘branding’ to make your YouTube channel stand out and recognizable, don’t forget to add some cool customized thumbnails to your videos. I’ve always done this for all of my videos.
Now, creating custom video thumbnails can take some time, but it’s so important if you want to make an impression on your potential subscribers. Before you run off to create some custom branded thumbnails for your videos, here are some design tips.
- Use high-quality, high-resolution images. You want your thumbnails to appear as crisp as possible, regardless of what screen size format your videos are being viewed on.
- Edit your images – Don’t use bland, boring stock images, make them interesting with your own personal touches. Use nice filters, maintain brightness, contrast etc. If you are using stock images to represent the content of your video, make sure they’re relevant and suitable for a wide audience.
5. Teach Your Audience with How-to Tutorials.
I work with a lot of real estate agents and often advise them to start a YouTube channel dedicated to all of the things people can do in their city or town versus the traditional approach of sharing listings and home tours.
The same is true for most industries and professions. What are you able to teach that people are running a Google or YouTube search for (e.g., “How to do … “)? There are two reasons why people go on YouTube: to be entertained or educated.
6. Optimize Your YouTube Channel.
It's easy to learn how to make a YouTube channel, but so much more goes into it than the simple basics. You want to optimize it so people know exactly what to expect when they get to your channel. Better yet, Youtube knows what you stand for and can recommend it to people searching relevant topics.
Do your keyword research and then write a quality channel description that is keyword heavy. You don't want Google or viewers to have any doubts about what your content includes.
This also means knowing what your brand is and incorporating it into all aspects of your YouTube channel page. The colors, tone, and imagery should be consistent. Link to your website and other social media channels to build legitimacy.
7. Start with Simple Editing Software.
Just because you’re creating videos doesn’t mean you need advanced software (like Final Cut Pro) to edit your content. These software programs don’t necessarily improve your content, particularly if you’re going to be struggling with it a lot during the first few weeks.
If you’re new to video editing, you’d do much better with simple programs like Windows Movie Maker or Apple iMovie. These are a lot more user-friendly and are easily downloadable (for free) if you don’t already have them on your computer.