Instagram Comments: Best Techniques to Increase Comments on Your Instagram Photos
1. Leverage Hashtags.
The power of hashtags on a platform like Instagram cannot be understated. The right, and more importantly, relevant, hashtags help you grow and reach the right people on the platform.
Typically, you want your hashtags to be relevant to your brand, your products, your post, and the message you’re trying to convey.
2. Post when Your Followers are on Instagram.
Know your best time to post. Your best time to post is when your followers are the most active on Instagram. And that’s when you’ll get the most engagement.
You can use the Preview app to see your personal best time to post. The app analyzes your Instagram account and tells you 4 things:
- Your best time to post
- Your best time to interact
- Your best day to post
- Your best day to interact
Use this information to grow your Instagram. For example, if you have a big announcement to make, post it at the best time, on the best day.
3. Choose Peak Posting Times.
Instagram’s algorithm may not show content in chronological order anymore, but that doesn’t mean you shouldn’t pay attention to what time and day you’re posting.
Agorapulse allows you to schedule your posts for publication directly from your desktop to your Instagram business profiles and be informed of the best times for you to post to your followers. You can even set up content to repeat multiple times by setting a frequency of days for it to auto-post from your publish queue.
4. Ask Questions with Text Overlay.
If you want your questions to trigger a stronger response, you should add them as overlay text to your Instagram post image instead of just writing it in the caption.
Instagram is all about visuals. People mainly use it to look at beautiful images. This social network is designed to drive more attention towards the images in the posts too. Look at the above post from Summer for example. The image occupies most of the space while the caption occupies only a fraction.
Hence, if you want even more people to read the question and respond with comments, you should add it to the image itself. You can expand on this question and write a longer version of it in the caption.
5. Make Your Post too Cute.
This is a program of user-generated content (UGC). It works at getting comments because it engages the cuteness overload reflex, which is to gush about how stinkin’ cute something it (AKA comment).
A lot of the comments are people sharing the post with friends by @mentioning them. Many of these are likely friends with young children who might become customers for Buzz Bear Studio, who sell these onesies.
6. Post Videos.
Time spent viewing videos on Instagram increased 40% in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video – and make sure it’s intriguing. Your audience wants more video content – especially on social media – so if you share something compelling and ask viewers to comment on it in the caption, they’ll most likely do it.
7. Post Meaningful Content.
What better way to increase Instagram engagement than post meaningful content that entices users to engage? It’s not just the actual image and your captivating captions that count but also the kind of content. You want to share content that shows users the true value of your product.
But what does that look like?
As a fitness business, you could share before-after photos of your clients who’ve benefited from your services. That’s exactly what fitness guru Kayla Itsines does to advocate her Bikini Body Program. She frequently shares the success stories of her clients on her Instagram page.
8. Post Consistently.
If there is only ONE tip you need to remember, it’s this one: Post consistently. There are 3 reasons why posting consistently is important:
- Instagram rewards people who use their app consistently (makes sense, right?)
- People will remember you if they see you all the time in their home feed and Insta Stories
- If you’re not consistent Instagram will not show your new posts that often in your followers’ home feed
How to post consistently? Plan your posts in advance. Again, you can use the Preview app to schedule your posts. You can plan your posts a few days in advance, or a week in advance, or a whole month if you want to. Consistency is key on Instagram.