Increase Your Likes And Engagements on Instagram: 8 Tips that Actually Work
Would you like to increase your engagement rates on Instagram? Do you want to get more likes on your Instagram posts?
The biggest currency on Instagram is Likes. When you get more likes, your Instagram post will move higher in user news feeds. Gaining more Likes will also help ensure your future posts get more exposure, as the platform’s algorithm works to show users more of what they’ve previously shown an interest in.
More Like can provide an array of other benefits too, like more followers and traffic, as people will check out your entire account if they like what you share. If planned properly, Likes can become an important component of your overall Instagram strategy. In order to help you take advantage of these benefits, I’ve written this guide on how to get more Likes on the visual-based social network.
Here are 8 Tips.
#1. Be Strategic with Your #Hashtags.
Yes, I know that you know how critical it is to use hashtags on your Instagram ads, but how many? And which hashtags would be most beneficial for that particular ad? These are questions that you need to ask before blindly hashtagging every somewhat relevant word you can think of.
Instagram hashtags are so incredibly useful because they allow people (outside of your existing followers) to discover your posts, but in order to find the right people, you need the right hashtags.
Kind of a no-brainer, but you can’t expect to get a lot of likes if you post bad content. This does not only concern the quality of the post itself but also how interesting your audience finds your post.
First of all, it’s 2017. Almost everyone can get access to a high-quality camera. Don’t be that person who posts blurry and out of focus images because people hate that. You don’t need the most advanced camera, but investing in an “average” camera can really do wonders for your page.
Secondly, you need to take a moment to study how well your older posts did on your page so that you can take knowledge from that and improve your future posts. If you notice that a certain type of motive or photo get much more likes than your other posts, start posting more posts that are similar to the one generating the best results, and stop posting the type of content that gets the lowest amount of likes.
Lastly, there are some statistics that show what type of content generally gets the highest amount of engagement on Instagram, so why not have those in mind when creating and posting your content?
#3. Explore the Full range of Instagram Video Formats.
A picture may be worth a thousand words, but a video is worth 1.8 million. While Shakespeare lovers might vehemently disagree with such a stat, there is no challenging the efficacy and popularity of online video content. Instagram recognizes this and offers a suite of video options for marketers to deploy.
From Instagram Stories that can mash up videos and stills into a single ad (see point 16) to standalone 60-second videos ideal for long-form features, make sure you use the strengths of each video format.
For instance, consider Instagram Stories’ live video option for big reveals about new products or services or use a prerecorded ad to offer up authentic, behind-the-scenes stories to your followers to increase Instagram engagement.
#4. Post Images that People Relate to.
Like all of the social networks, Instagram is a way for people across the globe to connect with one another. Posting pictures that are human, such as someone you love laughing or a beloved pet making a goofy face, are things everyone can relate to. At the same time, a stunning sunrise can have the same effect as a field full of stars. However, don’t be afraid to let a bit of emotion bleed through into the photo; it’s part of the human condition, and people are more likely to follow that.
#5. Use Instagram Video Subtitles and Closed Captions.
With video increasingly dominating the online space, audio has become a poor cousin with the majority of users preferring not to enable sound when viewing a video. It’s why subtitles have become so essential for marketers, enabling core messaging to be delivered on-screen alongside visuals.
Facebook research shows that captioning videos increases average video view times by 12%. Messaging effectiveness is also boosted massively, boasting a success rate of 82% compared to 18% with sound on and zero captions. Auto-captioning is offered by Facebook (though be sure to check any captioning for errors) or, alternatively, you can create your own dedicated captioning file.
#6. Post them at the Right Time.
Social media experts have long noted trends in activity levels. If you want the most recognition for the least effort, you need to make sure you post your pictures at just the right time. On Instagram, this tends to be Wednesday between 5 and 6 PM – although more people post on Thursday, they seem to be more active in the evenings on Wednesday more than any other day in the week. Your photo will only show up for a few hours before it is completely buried by others, so you have to make the most of the limited window of time.
#7. Reshare on Other Networks.
If you have a following on other social networks, it would be wise to re-share your Instagram posts onto these social networks. Cross-sharing like this will lead your followers to your Instagram account, thereby getting you more likes.
Instagram lets you automatically share posts to Tumblr, Facebook, and Twitter when you publish. It’s not always effective, as the posts are displayed differently on each network based on image and character restrictions, etc. But it’s another avenue worth investigating.
#8. Like Others Posts.
Neil Patel randomly liked photos of people he didn’t follow on Instagram and found that for every 100 likes he made he got around 21.7 likes and 6.1 follows back. This strategy continued to work even if he didn’t follow these people in response.
This strategy is dependent on your business goals, but it can be worth going through the popular Instagram feed and the feeds of popular hashtags, and Liking posts you find entertaining or useful - or from profiles which are related to your business. This will help you gain both Likes and followers, which can further expand your reach.