Smart Ways To Get More YouTube Subscribers l Alwaysviral
1. Create a plan for your videos.
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about. Then you need to plan the structure of the videos.
Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).
Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.
Include as many details as possible into your video script:
- The exact words you are going to say.
- The actions you will be taking in the video.
- The main points you need to stress.
- Any necessary calls to action (click on this link, subscribe to my channel, etc.)
2. Convert searchers to subscribers with playlists.
You work hard to acquire a first-time viewer. The viewer needs to search for a relevant keyword, see your video in YouTube’s results, and click your result. To turn these casual viewers into subscribers, use YouTube playlists. These boost content consumption, retain subscribers and boost your watch time.
Instead of creating miscellaneous playlists, create a track of content for new users to watch. In other words, treat your viewers as a cohort, segmenting your audience into groups of users that will move through your content.
Create playlists for three types of cohorts:
- New viewers—what content should a new viewer watch first? I recommend creating a YouTube playlist that says. “New to this YouTube channel? Watch these first.” This playlist needs to introduce the viewer to your channel and deliver your best, funniest, or most helpful videos that will convert them from a searcher to a subscriber.
- Task-orientated viewers—If you offer educational content, a large portion of your audience will be looking to solve specific problems. This might be learning a specific skill or fixing a problem. Cochrane (the YouTube expert quoted above), for example, has specific playlists that help his audience complete different music tasks. These playlists increase content consumption as well as remind people that your channel is a good place to look later if they encounter a challenge.
3. Add a mention in Amazon Reviews.
Is your YouTube channel about a product category such as electronic gear? Or maybe it covers a topic that lots of books have been written on such as gardening, arts, and crafts, or fashion. Leave reviews on popular Amazon products and mention your YouTube channel.
Let’s say you have a YouTube cooking channel. You could leave reviews for popular cookbooks—such as The Joy of Cooking or a new book out by a celebrity chef—and tell people that you’ll be testing out a few recipes on your YouTube channel. Or if your YouTube channel is about hiking gear—you can mention that you’ve reviewed a popular piece of equipment on your channel.
According to Amazon’s review guidelines, you’re not allowed to post URL links to external sites. So if you include a link to your YouTube channel, your review will be banned. But you can mention your channel—such as “I also reviewed the Joy of Cooking on my YouTube channel ‘Cookin’ with James and Owly’”—and gently promote your channel. YouTube also allows you to post video reviews of products. If you leave a video review, end the video with a subtle shout-out to your YouTube channel.
Your task: Find popular books or products related to your YouTube channel. Add a genuine and thoughtful review on Amazon. At the end, mention your YouTube channel. Note: it’s against Amazon’s policy to include a URL. But you can mention your YouTube channel name so that people can search for it in Google.
4. Name Your Videos Strategically.
One of the most difficult things is to name your video. You have the name in your head, but it may be something complex or too long. My rule is to keep it basic and use the YouTube autocomplete to name the video. There is nothing wrong with your video having the same name or something close to a popular video, as long as it’s relevant.
5. Increase Uploading Frequency and consistency.
The key to any relationship is consistency. Same goes for you and your subscribers. You have to consistently nurture your subscribers with top class videos on a regular basis.
The math is simple. More videos mean more minutes consumed from your channel. This is a strong signal to Youtube that your channel is serious about video creation. It increases the possibility of your video appearing on the first page of search results.
Once it reaches the first page, you will get even more viewers and in turn subscribers. If your content is good, people will start sharing your videos leading to more subscribers. This is why influencers like Gary Vaynerchuk upload a video every single day!
6. Come up with a pitch for your YouTube channel.
An elevator pitch is an often underestimated tool that’s relevant to all self-starters, whether you’re an entrepreneur, a freelancer, or a creator. And YouTubers are no exception. This pitch can be used in your About section, your intro, your closing, or wherever you need to quickly communicate what your channel is about.
Most YouTubers already end their videos by saying something along the lines of, “If you liked this video, please hit the thumbs up, leave a comment, and subscribe.” But this call to action can be enhanced by creating an outro that speaks to the content that’s to come rather than what viewers just watched.
Your pitch can be as simple as I post [videos you post] every [when you post]or a teaser for what's next. These couple of seconds capture the essence of your channel's content in a way that gives new viewers a reason to hit that subscribe button.
7. Increase your uploading frequency.
Now, this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is that they love the work of the publisher and wants to see more of their videos.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands. Consistency is the key to developing a long-lasting relationship with your subscribers.
Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month. Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer.
8. Ask For Subscribers.
This is very basic. At the end of every video ask viewers to “like” and subscribe to your channel. You should also tell them why they should subscribe, for example, if you are a DIY Home Improvement channel I would say, “subscribe for my DIY projects, tricks and insider tips delivered to you weekly.” Remember, be careful what you ask for because you might get it.