The Secret Process to Increasing Facebook Likes
1. Post Updates Regularly.
Much to the dismay of bosses everywhere, over 29% of Americans use Facebook during work hours every single day. (That's more than other social media networks and even Gmail or Yahoo! Mail.)
In fact, Facebook's highest traffic usually occurs mid-week between 1 to 3 pm which tells us two things -- 1) Almost everyone hits that after lunch productivity slump than we think and 2) people are always looking for new content on their newsfeeds.
Posting every hour or so is excessive, but you should give your buyer personas something to entertain (or distract) themselves with every day. They want it.
2. Write Shorter Posts.
Facebook users enjoy concise posts that get to the point. Statistics show that posts between 100-250 characters receive 60 percent more engagement than posts that are longer. You don’t actually have to count each word of your post, just try to stay around one or two sentences at most.
3. Create Amazing Content.
What’s the best way to get likes on Facebook? Create insightful, unique and compelling content that people want to like and share. Simple, right? Of course not. It’s not easy to guess what will resonate with the masses. Nor is it quick.
A good way to get started is by really defining your brand’s social media strategy. What do you stand for? What’s your brand’s personality? By staying true to those principals, you’ll have a solid starting point for creating compelling and amazing content.
For example, take Wayfair. Wayfair consistently posts high quality, bright images of their products in beautifully designed spaces to help get their customers inspired.
4. Use Facebook Ad Reports to Optimize.
If you haven’t yet started using the new Facebook advertising reports, you need to start now. It’s an absolutely amazing tool that can make your advertising a whole lot easier (and save you money in the process!).
Now you should create three reports that help you quickly see what is working. All three reports should filter out the campaigns that you just created. The difference is what you select in the Data Breakdowns setting. Since you can only select one of these options for each report, you’ll need to create three:
- Age & Gender
Then edit the following columns:
- Data Aggregation: Campaign and Ad
- Delivery & Spend: Frequency and Spend
- Clicks: Nothing
- Actions: Page Likes
- Cost per Action: Cost per Page Like
Through this process, I recently discovered I was getting 14 cents per Like on my Similar Pages & Interests Sponsored Story among people in the United Kingdom. That same group was getting me 22 cents per like on my eBook giveaway.
But I also realized that I was spending too much for certain groups and in certain placements. These are things that are now very easy to determine within the new and reports.
So, what do you do with this information? You stop the original ads and create new, optimized ads that focus on the areas that are working.
5. Use Humor.
You'll often find that humorous, light-hearted posts attract significantly more likes than do technical or grounded ones. Replacing your usual content with a joke or a funny anecdote once or twice per day—particularly if you include a photo—will most likely result in a larger number of likes.
- Avoid risky or sensitive topics (such as religion or politics) in your humor, as such topics tend to alienate some people rather than including them.
- If you can't think of something funny, use someone else's humor instead: search for an entertaining joke on the internet and post it to your wall, or share a particularly clever version of a popular meme. You may not have come up with it yourself, but you'll still get all the credit.
6. Post Photo in Comments.
This is a sneaky trick that you've probably seen, but didn't think about from a social media marketing perspective; commenting with photos.
According to KISSmetrics, photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts. Photos also stick out like a sore thumb (in a good way) in the comments section so try responding to customer posts or even the content of peers to attract more engagement.
7. Post During Optimum Times.
Use your Facebook insights to determine when your fans are the most engaged (you’ll find a strong spike in likes, shares, and comments during the most opportune time). Post jobs and other information around those hours in the day to ensure you’re getting in front of the most eyes.
You can’t wave a magic wand for more likes, comments, and shares. But you can start gaining more of your network’s attention with these strategic posting tips. The next step is staying diligent. Post often and post a variety of information. Before long, your posts will start gaining the fan attention they deserve.
8. Experiment with Timing and Frequency.
As with many things in life, timing is a key factor in getting Facebook likes. If your audience is mostly asleep when you post, you’re not going to get good engagement. We found that the most popular time for people to share content to Facebook is on Tuesdays and Wednesdays from 9pm-10pm ET.
Experiment with your posting time to see what gets the most engagement. As for frequency, Buffer discovered that pages with 5 posts per day resulted in the highest overall engagement.
But again, it is important to determine what works for your audience. Test out different posting times and frequencies, then check your Facebook Insights to see what is performing best.