Useful Tips and Tricks for Increase Your Plays on Spotify
1. Create Quality Playlists.
Similar to how a DJ would curate a mix for a radio station or club, streaming services use playlists as an easy way to share tracks and promote discovery.
Keep these tips in mind when creating your playlists:
- Ensure your account is never empty, and that you have at least 12 public playlists available.
- Focus on one playlist – choose one to maintain and add to consistently.
- Adding tracks on a regular basis is key. The more frequent the adds and the bigger the playlist, the better. Each time you update your playlist, it will appear in fans’ Discover feeds, and followers of the playlist will be notified.
- Share it. Actively clicking “share” ensures you reach your fans. You’ll find the “share” button towards the top of each page, or right-click (cmd+click on Mac) any title to copy and paste the link to be shared across other social platforms.
- Share with messages: Include text when you share to help your story stand out.
- Listen to music from your Spotify account. You’ll appear in the live ticker feed (on the right side of the Spotify client), and you’ll generate stories through Discover.
- Add themed playlists. Once you’ve grown one playlist, add more niche, smaller playlists around certain events or themes.
2. Use an Album Cover that Stands Out.
Social media is very reflective of visual media. Every image that represents your music should look professional. That mean no grainy selfies. This is not amateur hour. It’s a clear fact that you are judged by every piece of media that you put on the internet to represent your music brand. If the image is horrible, no one will take you seriously. Many musicians still don’t understand that it’s not the music that initially hooks an audience. It’s actually a high-quality image design that grabs their attention. The music simply won’t ever get played if the image doesn’t wow your audience. Industry pros like Apple, Rhapsody, Amazon, Spotify etc. do not favor those with low-quality products. Hence, you need o to upgrade your game to get a decent response. After all, as a new artist.
3. Assisted Playlisting.
You've been able to create playlists on mobile devices for a while, but a new AI-backed "assisted playlisting" capability uses machine learning for more customized playlists. When you create a new playlist, the Spotify app will now analyze the words you input as the playlist name to give you song recommendations. As you add songs to the playlist, the app changes the recommendations in real time to give you more tailored suggestions based on the songs you've already added.
4. Add a “Follow” Button On Your Website.
If you have a blog or any page on other social media, place the Follow button widget so that it easy for visitors to follow you on Spotify with a click of a button. You can also embed a playlist to your website next to your follow button, too!
If you don’t have a blog or any social media page to promote your music, I would recommend you to ask for help from the professional who is an expert on delivering real followers from all around the world.
5. Organize Playlists in Folders.
Not only can you organize tracks into playlists, but you can organize the playlists into playlist folders. To create a new playlist folder, go to the File menu and click on "New Playlist Folder" (duh). A new folder will appear in the left-hand column. Give it a name, and then you can drag other playlists in and out of these collapsible folders. Notice that clicking on the folder will show all the sub-playlists' tracks. And if you want to get really anal, you can even add folders in folders.
6. Use Spotify as a Promotional Channel.
Think of Spotify as a social network that allows you to monetize your own content in a creative, promotional way. On Spotify, you can gain a follower base, which in turn becomes a promotional channel. Your Spotify followers receive notifications about updates to your content and your listening habits. Sharing your Spotify profile across your artist properties and socials will drive fans to follow you on Spotify, and allow you to engage in conversations with your fans.
Here are some practical ways to grow your Spotify followers:
- Follow artists you like to help your fans discover the music you’re listening to.
- Create and share your playlists.
- Share across external social networks and encourage conversation when sharing (i.e. ask your fans which tracks they’re into).
- Share single tracks and albums you’re listening to, and ask fans which playlists you should follow.
- Add Spotify links to YouTube and other video descriptions.
- Add the Spotify Follow Button to your website to allow fans to follow you in an easy single click without leaving your website.
7. Daily Mixes.
Maybe no feature is more indicative of Spotify's push into personalization than Daily Mixes, which serves up always-changing playlists based on previous listening, as well as songs you've favorited or added to playlists. You'll see them front and center on desktop and mobile, usually grouped by genre. It's a good mix of music you already know you like and a built-in discovery mechanism to stumble across new jams. If you're a Spotify Free user, Daily Mix playlists have unlimited skips on mobile.
8. Put the Spotify Play Button on Your Website.
Spotify provides a quick and easy embeddable code that you can put on your website so that your fans can listen to your playlists and discography. By putting this Spotify Play Button on your website or Tumblr, your fans can listen to your music while continuing to engage with your site.
To get the button: just right click on the playlist, track or album on Spotify and select “Copy Embed Code.” This copies the link to your clipboard. Then, paste the code into your website and the Spotify Play Button will show up on your site.