Wants to Increase Your Views on Instagram - Follow These Tips
Step 1: Creative Always Wins.
If you are trying to turn loyal followers & new viewers into long-time Instagram Story subscribers. Then you need to start posting creative content. Although Instagram Stories was created to overtake their competitor SnapChat; which emphasizes candid shots and videos from everyday life. Posting on Instagram Stories can be much more professional.
When creating content for Instagram Stories, treat them like a normal feed post. Of course, change the dimensions to 1080 pixels (width) by 1920 pixels(height), this also means an aspect ratio of 9:16. But make sure to have the well directed and edited.
However, the good thing about Instagram Stories is that the content only stays up for 24 hours. So for those that want to test new content strategies or styles, this is the perfect testing platform before making it official on your feed. In addition, this 24-hour life span for content means you can get extremely creative every single day, using a brand new blank canvas.
Step 2. Optimize Your Description.
Instagram is and (I’m assuming) will always be a highly visual platform. It’s all about the images and videos when we’re scrolling throughout feeds. A common error I see brands making, however, is not using the descriptions to draw users in. This is particularly important with video views; the description can actually convince users to watch them instead of scrolling past.
There are a few ways to optimize your description that are proven to increase video views:
- Your description should be long enough to capture interest, but not so long that users don’t feel the need to watch the video. It’s just like a blog post title. A video offers more context than a still image, so keep that in mind. Multiple studies have shown, however, that there is no specific best caption length. Test what works best for your audience.
- Put the most important and engaging stuff before the “see more” button if your caption is long. Use line breaks to section a long caption into more manageable chunks.
- Use hashtags for more engagement (as discussed above).
- Mention and tag relevant users, especially influencers; this can significantly expand your visibility by an average of 56%. One case study from Tommy Hilfiger showed an increase of 3x more video views than its average when it featured and tagged an influencer.
Step 3. Use Hashtags in Your Instagram Videos.
Hashtags can help you to attract more followers, get more likes, increase your local visibility, and improve engagement with potential customers—all of which help to generate more leads for your business. More leads mean more conversions, and more conversions mean more business. Hashtags are not just for your Instagram photo posts or Stories. You can (and should) use them for your videos as well.
Choosing the Best Hashtags
Choosing the best hashtags to increase your videos’ visibility on Instagram can be difficult. In general, your hashtags need to be popular enough to cover terms being searched by Instagram users, but specific enough to reach your target customers. For example, if you are a nail salon, #happy and #summer are too vague. Something like #summernailart would be a better hashtag for your Instagram video. If you incorporate your location into your hashtags, you’ll make your business even more visible—to people near you who care about summer nail trends, aka potential customers.
Use Video Hashtags To Research Hashtags for Your Videos
To find hashtags for your Instagram videos, research your competitors, your audience, and your competitors’ audience to help find the most appropriate hashtags. There are also many hashtag research tools available today. Your video content is where you can stand out and put your uniqueness and creativity on display. Don’t be afraid to use current popular hashtags as well.
Step 4. Run Instagram Video Ads.
Having an Instagram business profile affords many benefits, one of which is the ability to advertise. With the number of Instagram users out there, it can be hard to expand your reach with just organic content. Take advantage of Instagram’s paid advertising options, which act as a catalyst to boost your following. Or You Can Buy Instagram Views for Your Account.
With Instagram advertising, you enjoy all of the advanced targeting offered by Facebook. You can target highly specific demographics, and even upload an email list to get a lookalike audience — people very similar to your existing fans whom you have not yet reached. The more people you can reach, the more views your Instagram videos can get.
Step 5. Optimize Your Caption.
A caption is a valuable opportunity to provide a descriptor to the video or to capture the attention of a user who may otherwise scroll past your video. A caption is like a blog post title; it should be appealing and eye-catching, but not so long as to make the user think they don’t need to watch the video to get the important information. It’s a teaser for the content that a viewer can get through the video or on your website. Mention related users or company using the “@” feature (for example, if you feature a meal by the chef Gordon Ramsay, include @gordongram to link to his certified personal Instagram account). Try to put the most important and attention-grabbing information first, so that users will be more tempted to stop and watch a video rather than scrolling past it.
Step 6. Add Your Location.
Another grand feature of Instagram Stories is that you can add your location. Now, this sounds a bit scary but it really isn’t. It’s a great way to reach the viewers of your location. Simply tap the sticker icon on the right-hand top corner, then select location. Next search your location – now the bigger radius the better. So instead of your suburb choose your state. The bigger the net the more people will view you.
Step 7. Respond to Audience Interaction.
Stay on top of messages! Replying to direct messages proves that your company cares about its clientele and will encourage users to follow your page. Replying to questions in the comments section of videos can additionally show drive and respect for the time and attention of your viewers, leading to more followers. More users following your page lead to more views on future videos.
Step 8. Asking a Question or Taking a Poll.
Ever wonder what your audience thinks of your content? Well, ask them! One of my absolute favorite features that Instagram put on their stories was the ability to ask questions & take polls. Now, whenever you want to know anything about your audience you can simply ask them.
Got a new content strategy in mind?
Wonder what your audience will think of your latest product?
Want to see who is going to attend this weeks bingo?
With some simple finger work, you can ask these types of questions and so much more. Allowing your audience to give their honest opinion or answer. This is a digital marketers dream come true. Instead of guessing which products your audience will like the most, you can now get their direct opinion. This type of data is extremely valuable and many companies charge hefty fines to collect such data. The story & poll feature not only increase user engagement & retention for your IG Stories, but it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.