Ways to Boost Your Likes on Instagram
1. Categorize the Photos with Hashtags.
By using appropriate hashtags, you will be able to categorize the photos that you upload on Instagram. These hashtags have the ability to get you covered from the fellow users on Instagram. In addition, you will be able to increase your chances of getting more likes to your photos and followers to your account. That’s because you will be able to increase the likelihood of getting your photos viewed and shared with the use of appropriate hashtags.
2. Schedule at Best Times.
Track Maven found that posts published between 10 PM and 3 AM get the most interactions.
There are several reasons for this, but one key thing to keep in mind with this data is that engagement rates are higher when competition is low. Fewer people posting between 10 pm and 3 am means there are fewer posts competing against yours, which can then see them get increased attention. More attention, as noted, can mean higher overall exposure - but you do need to experiment with this and see if you're reaching the right audience.
With some experimentation, you can find the optimal posting schedule for your business. To maximize this, you should consider scheduling your post using a good Instagram scheduling tool.
3. Reshare on other Networks.
If you have a following on other social networks, it would be wise to re-share your Instagram posts onto these social networks. Cross-sharing like this will lead your followers to your Instagram account, thereby getting you more likes.
Instagram lets you automatically share posts to Tumblr, Facebook, and Twitter when you publish. It's not always effective, as the posts are displayed differently on each network based on image and character restrictions, etc. But it's another avenue worth investigating.
4. Share Candid Shots.
Think of your brand’s Instagram account as your followers’ backstage pass, or a behind-the-scenes look, at the inner workings of your company. People don’t want to see the same highly polished images your brand uses for adverts, they want to see images that are more relatable and less edited.
Your Instagram account should strive to highlight your employees and the work they do. Even if your business employs hundreds of people, featuring even just a few faces from behind your brand allows your brand to appear much more transparent with your followers.
Remember: The content you post on Instagram doesn’t always have to be marketing driven, it can be just for fun! After all, these kinds of photos often get the best engagement. Stop thinking so much about how to get you’re going to get your branding message across and focus on the essence of the platform, which is a human-centric and playful.
5. Instagram Engagement Groups.
For many users, Instagram Engagement Groups (or Pods) are a thing of mystery. However, engagement groups can be an amazing strategy to get likes on Instagram and increase your engagement! In a nutshell, an Instagram engagement group is a group of users who agree to commit to liking and commenting on each others’ posts – a basic ‘like for like’ policy but with genuine users and fellow business owners supporting one another’s marketing efforts. Once a user uploads a post, they will share it with the rest of the group via a direct message group, and all participants in the engagement group will immediately like and comment on the post. Your post can literally go from 0-100 likes in minutes (depending on the number of users in the engagement group). The fact users interact with the post immediately after it’s been posted also gives a big thumbs up to the Instagram algorithm, helping your content to get likes on Instagram faster – more on this in the next section!
6. Use Instagram Stories to Attract People.
Instagram stories are one of the newly introduced features in this social media network. It can effectively be used in order to increase the number of followers and enhance the visibility of your photos. Instagram has defined stores as a great, versatile and a fun method available for the users to create meaningful connections along with audiences.
7. Share Engaging Content.
This can be considered as one of the most convenient methods available for the people to get more likes to the posts and followers to the account. When you are sharing engaging content, you need to pay special attention to the videos. From the recent studies, it has been identified that more than 52% of the marketing professionals tend to use Instagram videos to get more people attracted towards the Instagram profile. In addition, you need to do your own research and figure out the best time to post the content. The time depends based on your target audience and if you have a clear understanding of it, you will be able to achieve the best possible results.
8. Follow Others and Like Their Photos.
Just as you'll want to interact with your follower base to secure more likes, following others and liking their content is also key. While you shouldn't automatically expect the same treatment back from these other users, reciprocation of likes is often a common way to grow your numbers. While the IG platform can certainly seem a bit self-involved, it's always key to remember that it isn't all about you.
9. Be Strategic with Your Comments.
The comments that you leave on Instagram also have the ability to deliver amazing results to you in the long run. However, you need to be careful enough to make the comments interesting as much as possible, so that other people who read the comment would be tempted to explore your Instagram profile along with the posts that you have uploaded through it.