Top 8 Quality Ways to Get More Comments on Instagram l Alwaysviral
1. Choose Peak Posting Times.
Instagram’s algorithm may not show content in chronological order anymore, but that doesn’t mean you shouldn’t pay attention to what time and day you’re posting.
Posts that are uploaded at peak posting times will get significantly more engagement than those that aren’t, both immediately and long-term. I ran the numbers on my own recently and found that posts uploaded at peak posting times had about a 250% increase in engagement than those uploaded in non-peak hours.
That surge of engagement will keep your post towards the top of users’ feeds, increasing its visibility and lifespan and helping you to get more comments.
If you connect your Instagram business profile to Agorapulse, you’ll be able to schedule your posts for publication directly from the desktop and be informed of the best times for you to post to your followers. You can even set up content to repeat multiple times by setting a frequency of days for it to auto-post from your publish queue.
2. Post Content That Evokes Responses.
Certain types of content will naturally draw out responses from Instagram users, so creating posts that people just have to comment on is a great strategy. These types of posts are often those that are emotional, sentimental, or somehow provocative. Bonus points if the posts are tied into timely events, including holidays.
Examples could include:
- Sharing your “why” for running a business, getting healthier, or getting involved with certain charities
- Asking about favorite holiday traditions, or favorite holiday memories
- Encouraging followers to share their thoughts on their dream date or dream wedding
To increase the likelihood of commenting, you can also ask people for their opinion outright. Ask them to share their thoughts, memories, or opinions in the comments. You might be surprised just how many you get.
3. Host a giveaway or contest.
A fun and easy way to get followers to comment on your Instagram posts are by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.
4. Ask users to engage in the comments.
A simple way to get more Instagram comments is to ask for them.
Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It's a fun and easy way to interact with your audience, and it helps you garner more comments, too.
Here's an example of an Instagram post we shared in which we asked our followers a question. You can caption posts with simple questions like "Agree or disagree?" or "What's your advice?" to prompt responses and earn more comments.
5. Post something funny, surprising, or provocative.
In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked high-arousal emotions. Among the most common were posting that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about the content you could share on Instagram that makes people feel an emotion so strongly that they're compelled to comment on it.
Is there content you could post about a surprising fact, a happy moment, or an intriguing industry trend? It doesn't need to be specific about your brand, either -- content that's enjoyable for a broad audience will likely attract more comments.
It can be silly, too -- here's our teaser video for our April Fool's Day prank about "gorilla" marketing that attracted a lot of attention -- while building anticipation and a sense of surprise.
6. Use relevant hashtags.
When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than 12% more engagement. Influencers and interested users might organically comment when they see you talking about topics they're also interested in, or you could combine some of the strategies above to generate engagement.
Ask followers how they celebrated #SundayFunday, acknowledge a #ThrowbackThursday, or use one of the hundreds of hashtags relevant to your industry or your content to get new audience members involved in the conversation.
7. Reply to Comments.
One foolproof way to get more comments is to make the most of what you’ve already got on your posts. Reply to the comments that other users have left. Not only will this up the comment count (people won’t automatically see that half the replies are from you), this can generate more discussion. And more discussion means more comments.
Overwhelmed with the overall engagement? Use Agorapulse to monitor, manage, and reply to all comments that are happening on your Instagram account (and your other social profiles, too). You’ll never miss an opportunity to generate more conversation with users who are already engaging with your content.
8. Use Instagram Stories.
You will find it much easy to increase the volume of your Instagram comments by making sure that you interact with your followers as much as possible. The best way to engage with them frequently is to go live every once in a while and get to know them on a more personal level.
Instagram Stories allows you to do a number of interesting things with your followers, giving them a different type of content from time to time. Not every post you make has to be created using photos and hashtags – sometimes all it takes is saying “hi” and letting people ask you a couple of fan questions.