Instagram Engagement Rate Calculator
Find out how engaged your audience really is. Use the averages from your last 10 posts for the most accurate result.
Your engagement rate will appear here.
Formula: (likes + comments + saves + shares) ÷ followers × 100Questions about this tool
How is Instagram engagement rate calculated?
Add up the likes, comments, saves and shares on a post, divide by your follower count and multiply by 100. For a more reliable number, use the average of your last 10 to 20 posts.
What is a good engagement rate on Instagram?
It depends on account size. Many industry reports put typical rates by followers at roughly 1–3%, with smaller accounts usually higher. Use the rating as a rough guide and compare yourself with similar accounts in your niche.
Should I use followers or reach?
Followers is the most common formula and works for any account. If you have reach from your post insights, the reach-based rate shows how engaging the post was for the people who actually saw it.
Is this calculator free?
Yes. It is free with no sign-up, and nothing you type is stored.
Try another tool
Turn these numbers into real growth
We put your profile in front of real people in your niche. Just your @username, no password.
Create free account I already have an account